LAHORE - Changhong, China’s largest consumer electronics and home appliances manufacturer with a presence in more than 110 countries has shaken hands in collaboration with the Ruba Group to launch its co-brand “Changhong Ruba” and flat panel category products. Changhong’s higher management from China (Mr Wujiang, Vice President of Sichuan Changhong Electrics Co Ltd, Chairman of Changhong Overseas Strategic Business Unit) and Ruba Group (Mr Muhammad Ayub, the President of Ruba Group), graced the launch ceremony of the brand in Pakistan. Changhong Ruba with its planned approach and marketing strategy seems all set to bring about a change in the maket and set new quality standards that would allow Pakistani consumers to enjoy a wide range of electronics at affordable prices.
Changhong Ruba launchedPublished: November 27, 2011
LAHORE – Changhong, China’s largest consumer electronics and home appliances manufacturer with presence in more than 110 countries and revenues exceeding $ 9.2 billion, launched it products in Pakistan in collaboration with Ruba Group as co-brand “Changhong Ruba” on Saturday, says a press release.
Changhong’s higher management from China, Mr, Wujiang, Vice President of Sichuan Changhong Electrics Co, Ltd, Chairman of Changhong Overseas Strategic Business Unit, ups from Ruba group Muhammad Ayub, the president of Ruba group graced the launching of the brand in Pakistan.Initially the launch is more focused on its co-brand, and top of the line LED, POP, LCD series which is expected to take the market in terms of technology, quality and price.
Other appliance includes AC range, Changhong Ruba set to bring change in the market with quality standards and affordable prices