Changhong Ruba

LAHORE - Changhong, China’s largest consumer electronics and home appliances manufacturer with a presence in more than 110 countries has shaken hands in collaboration with the Ruba Group to launch its co-brand “Changhong Ruba” and flat panel category products. Changhong’s higher management from China (Mr Wujiang, Vice President of Sichuan Changhong Electrics Co Ltd, Chairman of Changhong Overseas Strategic Business Unit) and Ruba Group (Mr Muhammad Ayub, the President of Ruba Group), graced the launch ceremony of the brand in Pakistan. Changhong Ruba with its planned approach and marketing strategy seems all set to bring about a change in the maket and set new quality standards that would allow Pakistani consumers to enjoy a wide range of electronics at affordable prices.